No more going from place to place – shopping with digital try-ons

In online retailing, large selections and permanent availability are scoring strongly, but street store customers appreciate the P2P advice and the immediate availability of merchandise. So how do you bring these plus points together? The Human Solutions Group has developed a scenario of what the store of the future may look like – and it combines the advantages of both concepts. The key technology? Simulations in 3D!

We’ve been thinking ahead again... and if a garment has been developed in 3D, why shouldn’t the data also be used beyond the development and production process? For the selection of a product on the screen, for example, including a virtual try-on? See for yourself: